About

Why I built
JR Key Advisory.

The work, the background, and the conviction behind the practice.

Portrait of the founder of JR Key Advisory

Strategy, facilitation, product judgment, and technical fluency.

I bring more than two decades of experience across software development, UX research, product strategy, facilitation, and training. That combination gives me a practical understanding of both the technical and human sides of AI adoption.

Before founding JR Key Advisory, I spent 13 years as a UX professional and more than a decade before that in web and software development. I have worked across government, intelligence, telecommunications, insurance, pharmacy, healthcare technology, finance, and enterprise software environments.

My background includes work with Booz Allen Hamilton, McKesson, Fisher Investments, Allstate, AT&T, BAE Systems, and others. The industries changed. The patterns didn't.

The gap between mandate and progress.

With the arrival of AI as a corporate priority, I've observed the same patterns repeat across industries. Mandates without strategy. Strategy without alignment. Alignment without ownership. Pilots that worked technically but failed organizationally. AI treated as a technical challenge without recognizing it is equally a human one. Executive teams choosing vendors and platforms before they've decided what they want to achieve.

This isn't a theory I'm testing on you. I've spent my career on the closing side of that gap — at McKesson, leading the research and design behind a pharmacy intelligence product that delivered $97M in first-year savings across 85 customers, and more recently presenting to 140 of Exiger's staff on the uniquely human advantage in the age of AI — why human judgment, taste, and collaboration matter more as AI gets embedded in the work, not less. The throughline was never the technology. It was the people — the staff doing the work and the customers on the other end of it — and the context they were actually working in.

JR Key Advisory exists because the gap between AI mandate and AI progress isn't a technology problem. It's a leadership problem. And it's a problem many AI consulting firms don't solve before they jump to implementation.
What I Bring to the Work

Four advantages that matter
for this kind of engagement.

A UX research background.

Thirteen years of running discovery sessions with stakeholders who can't always tell you directly what they need. That background taught me how to surface what executives actually want from AI but haven't yet articulated.

Software development fluency.

A development background lets me speak fluently with technical teams without being captured by them. I know what's actually possible, what's genuinely hard, and what's vendor positioning.

A facilitation craft.

Built across three certifications and ten years of practice. The discipline of running a room without making it about me and getting to committed decisions in the time available.

A vendor-neutral perspective.

I take no money from AI services firms, no platform partnerships, no implementation kickbacks. My engagements are not designed to lead anywhere except to your outcome. The only goal I'm aligned with is yours.

A personal note.

AI is changing what organizations can do. But it is also exposing how organizations make decisions.

When AI accelerates execution, the bottleneck shifts. The hard part becomes deciding what matters, who owns it, what risks are acceptable, and how teams will stay aligned as the technology keeps changing. That's where my background fits.

I understand technology well enough to avoid vague AI theater. I understand UX and product well enough to focus on real users and business outcomes. And I understand facilitation well enough to help leadership teams make decisions together instead of outsourcing judgment to a slide deck.

I'm not the person you hire for the biggest AI strategy budget. I'm the person you hire when you want clarity faster than the large premium strategy consulting firms can deliver it, at a scale that respects your business, with someone who's not financially incentivized to recommend any particular vendor.

If that's the kind of partner you're looking for, the next step is a 15-minute introductory call.

Schedule a 15-Minute Introductory Call